Customer Spotlight: Red Hat

Empowering a Global Ecosystem Through Unified Learning

Red Hat, the world’s leading provider of enterprise open-source software, helps organizations modernize IT infrastructure, develop cloud-native applications, and automate operations. Headquartered in Raleigh, NC, and now part of IBM, Red Hat serves more than one million learners globally, including employees, customers, and partners.

To support its fast-growing ~$2 billion B2B/C training sales business, Red Hat needed to modernize and scale its global education architecture. Fragmented systems and siloed platforms had become a barrier to growth, agility, and learner engagement.

From Fragmentation to Future-Ready

Before implementing Seertech, Red Hat’s learning environment included 25+ disconnected systems — both off-the-shelf and bespoke — that lacked integration and centralized management. Training delivery was slowed by manual processes, inconsistent user experiences, and limited scalability.

Seertech helped Red Hat consolidate, simplify, and automate its global training infrastructure to:

• Eliminate redundant tools
• Streamline processes across employees, customers, and partners
• Scale global training and certification programs
• Increase operational agility across markets and languages

Today, Red Hat’s three unified portals — for internal learners, customers, and partners — share over 60% of learning experiences, with cross-portal admin teams streamlining oversight and content delivery.

Built for Scale, Designed for Engagement

The Seertech LMS powers everything from cybersecurity course delivery and technical certifications to employee upskilling and partner enablement. Key capabilities include:

• Robust eCommerce module that supports regional pricing, taxation, and currencies
• Seamless integrations with HRIS, HCM, Salesforce, and Red Hat’s digital badging systems
• Single Sign-On (SSO) and lookup services to streamline user access
• Sophisticated cart and checkout UX for both subscription-based and à la carte learning
• Real-time learning analytics to measure engagement and completion
• Role-based compliance and credentialing pathways for technical sellers and associates

Red Hat also uses Seertech to support strategic programs like seller credentialing, associate skill development, and partner loyalty tiers, creating a “one-stop shop” for skills-based enablement.

Delivering Tangible Results

Since implementation, Red Hat has experienced transformative results:

• $11M+ in direct cost savings through system consolidation and automation
• 1,000%+ growth in B2B and B2C training sales across a global learner base
• Over 1 million users supported, including ~30,000 Red Hat partners and ~24,000 employees
• Higher engagement across all portals, with 14K unique monthly users in the partner portal alone

Centralized ownership of procurement, compliance, and vendor management has positioned Red Hat ahead of the application simplification curve, while freeing up resources to drive innovation.

Ready for What’s Next

Red Hat continues to innovate its learning strategy through deeper integration of AI, further automation, and emerging technologies to expand into new markets. The future of Red Hat’s learning ecosystem includes:

• Smarter skill mapping and validation based on custom skills taxonomies
• Automated learning recommendations and skill-driven job pathways
• Enhanced credentialing and community interactions
• Data-rich insights for workforce agility and strategic upskilling

“Most importantly, their attention to customer service and responsiveness is unmatched. Seertech is a true partner — not just a vendor.”

With Seertech, Red Hat has transformed training from a support function into a growth engine, fueling business impact, user satisfaction, and global scale.