Customer Spotlight: Sandler

Powering Personalized Learning for Enterprise Sales and Franchise Success

For over 50 years, Sandler has helped organizations improve performance through proven sales and leadership training. With more than 250 franchise owners and a fast-growing enterprise arm, the company delivers role-based, outcome-driven learning to businesses of all sizes — from small and mid-market clients to Fortune 500 sales teams.

But with rapid growth came new complexity. Disconnected LMS platforms created inefficiencies across both sides of the business, limiting Sandler's ability to scale high-impact training. The franchise model presented unique challenges, while enterprise clients demanded robust, personalized experiences.

Sandler needed an agile solution, powerful enough to serve diverse business models, but intuitive enough to work at scale.

One Platform, Two Growth Engines

Sandler partnered with Seertech to unify its extended enterprise learning under one platform that could do both: support franchise enablement and drive enterprise sales expansion.

With Seertech's multi-tenant LMS, Sandler created a centralized infrastructure that empowers over 250 franchises while enabling personalized enterprise training at scale. Each franchise retains its own branding, workflows, and reporting but benefits from system-wide improvements and centralized governance.

On the enterprise side, Sandler can now deliver tailored learning journeys aligned to roles like account executives, BDRs, sales ops, and enablement leaders. Assessments inform dynamic content delivery, while robust automation supports high-volume contracts with 6,000+ users each.

Real-time analytics give Sandler clear visibility into progress, impact, and opportunities, allowing for more confident conversations with clients and smarter business decisions.

"Seertech's ability to adapt to our unique business model has been a game changer. The flexibility and agility of the platform allow us to scale, optimize, and drive real business impact across both our franchise and enterprise clients."

Results That Drive Revenue

With Seertech, Sandler has turned learning into a competitive advantage across its global network:

• 72% increase in learner engagement through personalized, role-based training
• 8+ new enterprise contracts won, each supporting 6,000+ users
• New CaaS revenue streams, thanks to scalable content delivery and quality assurance
• Enhanced operational efficiency, reducing LMS complexity across 250+ franchises

Why Seertech?

"They listened. They didn't just sell to us — they helped us solve for a very complex business model. And they've stayed with us through the build, the growth, and the evolution."

With support from Seertech's customer success team — including weekly problem-solving sessions — Sandler continues to improve training outcomes and elevate client experience.

Opportunities to Grow

As Sandler's enterprise business accelerates, there's a shared focus on ensuring the franchise network can scale just as smoothly. Supporting over 750 franchise admins — each with unique content needs and workflows — presents a powerful opportunity to further enhance platform usability, content creation, and administrative flexibility.

By continuing to evolve together, Sandler and Seertech are working to make the franchise experience even more intuitive, empowering business owners to deliver impactful learning without added complexity. From new content tools to richer in-platform guidance and community engagement, the focus is on creating a seamless, scalable experience for every part of the business.

What's Next

Sandler is committed to pushing learning further in 2025. Top priorities include:

• Improving platform usability for admins and learners
• Expanding real-time insights to drive business alignment
• Scaling at speed to meet growing enterprise demand

The team is also exploring deeper partnerships and product enhancements, including potential AI-powered assessment tools, Udemly-style integrations, and co-development of best practices for extended enterprise learning.

With Seertech, Sandler is turning training into a strategic lever, enabling franchisees, empowering enterprise sales, and future-proofing the business for global growth.