Customer Spotlight: DNV

How one of the world's leading assurance organizations runs a global commercial training operation across 40 markets on a single platform.

DNV has been a Seertech customer since 2016 and in that time, what started as an internal learning platform has grown into the operational foundation of a commercial training business running across 40 markets. DNV is one of the world's foremost independent assurance and risk management organizations, operating across maritime, energy, and business assurance sectors in more than 100 countries. For its Business Assurance division, training has evolved into a product they sell to the world.

The Challenge

Running training as a product business is fundamentally different from managing it as an internal function. DNV needed a platform that could do both simultaneously and at global scale.

Their ecommerce operation spans 40 local units across 24 languages, with each market managing its own course offerings, pricing, and customer relationships. Corporate clients require something closer to a private training environment: dedicated access, contract-specific enrollments, and a curated catalog that reflects their relationship with DNV. Individual learners, meanwhile, arrive through DNV's web shop expecting a seamless purchase-to-completion journey, held to the same standard as any consumer product.

The operational complexity behind that experience is considerable. Payments, invoicing, enrollment management, certification workflows, and content from third-party providers all need to connect reliably across markets where no two setups are identical.

The Solution

One platform for two fundamentally different customer journeys. DNV serves both B2C and B2B customers through Seertech. Individual learners move through an integrated web shop — browsing a public catalog, completing a purchase, and accessing their training in one connected experience. Corporate clients follow a different path: a dedicated "My Training" environment gives each organization access to a curated set of courses that reflects their specific contract and relationship with DNV. Both journeys run on the same underlying platform, managed by local teams who retain meaningful control over what their markets offer and promote.

Integrated with the systems training businesses actually run on. Seertech connects directly with DNV's Oracle CRM to keep pricing, contracts, and workflows in sync, and integrates with Coursera to bring third-party content into the same learning environment. Finance and invoicing systems connect through the web shop workflow, so a completed transaction moves cleanly through the business without manual handoffs.

Certification-ready. In Norway, the Netherlands, and Italy, DNV's team uses the platform to deliver personal certification services: a specialized, compliance-adjacent workflow that goes beyond standard course delivery and reflects the platform's flexibility across different training modalities. The platform also offers a public Certificate Verification system, allowing employers to authenticate the validity of certifications provided by DNV through the platform itself and externally.

A platform that has evolved with the business. The partnership hasn't been static. The My Learning 2.0 initiative brought a refreshed user interface, a live Content Review Dashboard, and improved notifications, which are part of an ongoing effort to keep the platform aligned with where DNV's training business is going, not just where it has been. My Learning 2.0 also introduced Channels, which allow groups of users or departments to access a carefully catered subset of courses in a mini-LMS, allowing additional personalization to user experiences.

Results

What DNV has built with Seertech is rare in the training industry: a single platform capable of running a genuine commercial operation at global scale. Forty local units across 24 languages, two distinct customer journeys, and integrations spanning Oracle, Coursera, LinkedIn Learning, and a full payment and invoicing chain are all managed without fragmenting into separate systems for separate markets.

The "My Training" environment for corporate clients is a direct outcome of that flexibility. Rather than asking large enterprise customers to navigate a public catalog, DNV can hand each one a curated, contract-specific training environment, which is something that would typically require a bespoke build or a separate tool entirely.

The DNV team has taken the platform furthest, using it to deliver personal certification services. These services are part of a workflow that demands more from a learning system than standard course completion, and one that Seertech handles within the same environment every other market uses.

Across the organization, DNV's teams point to efficiency gains in administration, a notifications system that keeps learners and local teams informed, and a measurably improved experience finding and accessing content. For a training operation where each of 40 markets has its own catalog, its own customers, and its own commercial targets, that kind of operational coherence compounds.

What's Next

DNV's ecommerce team is working toward a more connected and self-sufficient customer experience — one where both learners and administrators can do more without friction. Areas in focus include a smoother customer purchasing journey, deeper integration with customer systems, and expanded personal certification capabilities.