There’s something special about the energy in a room full of people who are passionate about learning, transformation, and making tech actually work for humans. And at the recent US Customer Advisory Board (CAB), that energy was undeniable.
As the first stop in Seertech’s global CAB tour, the US gathering brought together a cross-industry group of customers to dive into real-world challenges, share what’s working, and help steer the future of enterprise learning.
Festivities began the evening before with a laid-back happy hour and dinner—a welcome chance to reconnect face-to-face, shake off the travel dust, and gear up for a packed day of insights and storytelling.
The event officially opened with a room-wide pulse check from Seertech’s Chief Customer Officer, Diane Jennings. Attendees were asked to raise their hands based on their use cases—compliance, onboarding, extended enterprise, and more. When asked how many were using Seertech across multiple work streams, nearly every hand in the room remained up. The visual said it all: customers are using Seertech to solve complex challenges across their organizations.
The group also welcomed first-time CAB attendees and acknowledged one of Seertech’s longest-standing partners in the room, GE Aerospace — “a powerful reminder of the trust and flexibility the platform has supported through years of change,” Jennings reflects.
Here’s a look at what the day held, who took the mic, and what’s coming next.
Welcome Words From the Top
You know it’s going to be a good day when Paul Hardwick, our founder, CEO, and CTO is in the room.
Flying in from Australia, Paul kicked things off with a candid, energized look at the journey we’ve been on and where we’re going.
“I’ve never been more excited — and the fact that it’s been 20 years and I’m still excited is a feat.”
Paul spoke to the momentum behind our product, the renewed strength of our global team, and the responsibility we hold to evolve with purpose — not hype. That set the tone for the day: thoughtful, open, and fueled by real conversations.
Skills, Strategy, and Systems: Red Hat’s Vision
Ben Furse, Learning Technology Strategist at Red Hat, opened the day with a session that had everyone leaning in.
He walked us through how Red Hat is building a modern skills ecosystem — one that’s rooted in learner needs, built for scale, and anchored in reality (not just theory). From securing executive buy-in to redefining how success is measured, their team is paving the way for enterprise learning that actually drives performance.
One major takeaway? Don’t over-engineer the learning environment at the expense of the learner experience. If it’s not intuitive, it won’t stick.
We also saw how Red Hat is diving headfirst into AI — as Ben said, “Not dipping toes, but swimming laps.” With their AI Skill Academy gaining traction and a proactive approach to training and enablement, they’re not waiting to adapt; they’re leading the charge.
A Look Into the Future: Our AI Roadmap
Next up, Scott Mahoney, our Chief Strategy Officer, pulled back the curtain on what’s next for AI in learning.
He walked the room through our AI roadmap, showcasing real-world use cases and offering a live demo of our generative tools. This wasn’t just blue-sky dreaming — Scott grounded everything in the practical, powerful ways AI can help turn information into insight.
“We’re not chasing trends. We’re building with purpose.”
Key themes included AI literacy, pattern recognition in content, and how descriptive data analysis can create more thoughtful, personalized learning experiences. Scott tied it all back to the broader shift we’re seeing: not just a tech revolution, but a human one. The 5th industrial revolution is here and it’s about using AI responsibly, ethically, and with clarity of intent.
It should be noted that as always, Scott’s deck was lengthy but kept the room engaged with a sneak peak of the exciting things to come.
Real Talk: Implementation Stories from the Field
No event is complete without the real stories: the ones about bumps in the road, smart pivots, and the humans behind the change.
The Woodward team, represented by Emily Amedée and Desiree Bautista, gave us a transparent and grounded look at their implementation experience. From dexterously managing change to reimagining their OJT process, they emphasized strong collaboration and the need to meet teams where they are.
“Our aim is to honor where our ops and training teams are and not come in with a sledgehammer approach,” said Emily.
Their session sparked lots of questions, especially from attendees curious about Woodward’s best-in-class practices in OJT and how to validate certifications more efficiently. Desiree discussed the benefits of automating processes and embracing tech that supports teams in the nitty gritty.
Reimplementation Isn’t a Setback — It’s a Smart Step Forward
The team from Guidewire Software took the stage to talk about what it’s like to revisit, rethink, and reinvest. After 12 years with Seertech, they recently underwent a reimplementation and the results speak for themselves.
Their drivers? Familiar ones: inconsistent user experiences, mounting technical debt, and a need for a cohesive, modern strategy.
Their solution? A dual implementation approach and a streamlined suite of features, including Browse V2, simplified learning paths, and targeted folder consolidation.
The payoff?
- Increased CSAT
- Easier access to content
- Optimized search functionality
- Lower support case counts
- A more self-sufficient experience for learners and coordinators
The team — Kelly Lynch, Gina Ciancio, and Shari Sauer — reminded us that strategic change pays off. What seemed like a big lift turned out to be a major boost for operational efficiency.
Final Thoughts: What We Heard, Learned, and Loved
We wrapped the day with a lively panel discussion and customer-led conversations about governance, implementation pitfalls, and AI preparedness. Here are just a few of the most common takeaways from the post-event survey:
- “Discussion of various features, especially the ones we’re not using”
- “Having governance to help continue evaluating the roadmap to prevent reimplementation and loss of gains”
- “1:1 time with the Seertech leadership and meeting other users with similar use cases”
- “Group collaboration and knowledge share”
- “Learning how other customers use the system”
One standout insight came from Ben Furse at Red Hat, who noted a clear through-line between what his team is building across corporate, partner, and extended enterprise use cases and what he was hearing from customers like Woodward, who are focused on OJT and frontline training. Despite operating in different contexts, both groups are moving toward the same destination: learning that’s validated, skills-focused, and tightly aligned to business performance.
The shift toward a skills-first mindset — paired with the ability to prove that learning actually happened — was a recurring theme. And it’s one Seertech is uniquely equipped to support, thanks to our capabilities in skills validation, certification workflows, and structured on-the-job training models that scale.
So, what stood out the most? That we’re all in this together. Every conversation reflected shared challenges and shared determination to solve them. Our CAB community is full of smart, generous, forward-thinking professionals who are navigating the future of learning with heart and strategy.
A Big Thank You
Reflecting on the event, CCO Diane Jennings underscores, “Our customers were the heart of the event. Witnessing the sincere customer connectivity, relatability, and networking — no matter their universe — was invaluable to our team. Our customers are experts in their craft, but only showcased humility to still be curious and learn. This is why our customers have such a powerful voice in our innovation — they are trailblazers with grit and grace. This is what true partnership looks like: We all walked away with actionable insights for mutual success.”
To everyone who joined us in person: thank you! Your openness, questions, and feedback are what make these events matter.
To those who couldn’t make it: we missed you and we’ll see you next time!
And to our US customers: thank you for your partnership, your insights, and your relentless drive to create better learning experiences. We’re proud to be building with you, for you.
Next up: APAC and EMEA regions! Cheers!
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